Have you ever received a marketing email or push notification as you walk or drive by a business? Many retailers use these notifications to send their app users information or new deals when they enter a predetermined area. These marketing tactics receive some of the highest rates of return regarding customer engagement by providing timely information; thus, enabling them to respond or buy a product instantaneously. Think about it, how many times have you gone to Amazon, saw some ads, and placed the different items into your cart only to realize a day later you didn’t need them? As we all know, our expectation for immediate gratification is increasing our ability to receive information faster.